Branding & Messaging | Content Strategy & Writing

I work with businesses and brands that love strategy with execution - and execution with strategy.

A few of the great people and brands I’ve worked with.

Epic Games
Liberty Mutual
Outline of the Philips logo with the word 'PHILIPS' and a globe with wave patterns, company name
Johnson & Johnson logo in black with cursive font.
McAfee logo with a shield emblem and the text 'McAfee' underneath.
The logo of NOBL Foods
Black background with the word 'Portfolio' in white text and two diagonal blue lines.
A person shooting a bow at a large, fierce dragon in a forest scene from a video game
Cover page of a channel communications guide for Epic Games, featuring a fantasy landscape with rocky terrain, a river, and lightning in the sky.
A dark, rocky canyon landscape with glowing elements and lightning in the sky, viewed from a river or stream flowing through the canyon.
Table of Contents page with a black background and white and blue text, listing guide topics with page numbers.
A side-by-side comparison of two sections explaining voice and tone. The left section highlights voice as unique sound with blue text, including the words 'Direct, Informative, Conversational.' The right section highlights tone as attitude with pink
Presentation slide with the title 'HOW TO EXPRESS OUR VOICE & TONE'. The main text mentions gamers and game creators, emphasizing celebration and encouragement in gaming communities. The background features a dark, stormy landscape with lightning and
A side-by-side collage featuring a screenshot of a fantasy role-playing game with characters battling a monster on the left, and a first-person shooter game with a player aiming a gun on the right. The left image shows a digital game scene with chara
A split-screen image with a gaming guide on the left and a civilization map on the right. The guide describes managing minions in a game and promoting civilizations, with in-game screenshots and quotes.
Two dogs lying inside a camping tent, looking out into a forest with autumn trees.
Logo of NOBL dog food brand and several packages of dog food in different flavors on a light blue background.
Person paddleboarding on a lake with dog standing on the paddleboard, cloudy sky in the background, and text reading 'Lunch on the Lake' and product branding 'NOBL'
A large mural on a brick building features a close-up of a mixed-breed dog with brown fur and floppy ears, looking to the side. The mural includes text: "You, me, the car and the bar," and an orange stripe with a logo below. The bottom of the mural r
City street scene with multiple billboards on tall buildings. The prominent billboard advertises NOBL, a snack bar with no bowl or bull, set against a background of Grand Canyon-like scenery. Other billboards include a person smiling with glasses, an
A street scene in New York City showing a subway entrance and a large billboard. The subway entrance is labeled 'Canal Street Station' with lines for Uptown & The Bronx and others. Pedestrians are walking on the street. The billboard advertises NOBL,
Outdoor advertisement for NOBL dog food featuring a person hiking with a dog in a mountain landscape with colorful autumn trees, blue sky, and mountains in the background.
Black background with white text that says "More of My Work" followed by two forward slashes.
Interior of a modern technology center with a large digital display wall on the left and a wall with binary code and a globe pattern on the right, featuring the text 'Leading the fight against cybercrime' and a headline about Microsoft Digital Crimes
A person dressed as Star Wars Mandalorian walking on a platform with storm clouds overhead, and film crew working with equipment around him.
Close-up of a device with the illuminated text 'Clearm' on a textured surface. Overlaid text reads, 'Brand Playbook & Vision Development, App Experience for Philips Oral Healthcare.'
Two people sitting by a campfire on a rocky beach at night, with a tent nearby and a starry sky overhead.
Person holding a smartphone with the Ziply Fiber logo on the screen, colorful background, text overlay about content and brand expression guide for Ziply Fiber Internet.
A snow-covered landscape with a black snowmobile in the foreground and a mountain range in the background at sunset. Overlaid text reads 'Content Marketing & Strategy, Campaigns for Liberty Mutual.'
A laptop keyboard on a black wooden surface with a large red MacAfee logo and white and blue text reading 'Content Strategy, Messaging, Campaigns, Long-Form Writing for McAfee'.

Let’s talk!

About Pete

Pete Gade - Seattle Greenhorns Hockey Club

I got around plenty as a radio and television writer on deadline, made the leap to digital as an editorial lead and then as a brand lead. Today, I develop strategy and kick down creative for businesses and brands.

Strategy and execution run up and down a ladder, and my work lands on every rung – from identity systems right down to how it expresses itself in a CTA button or a phone tree.

With that, my work ranges anywhere from branding and messaging to content strategy and copywriting. You’ll find campaigns and lots more in between.

Cooking, reading, riding, and knocking around hockey pucks in Seattle’s Kraken Hockey League keep me stoked.

Check out more over at my LinkedIn page:

www.linkedin.com/in/petegade/